Snapchat plans to roll out a unified monetization program to pay influencers for ads placed in eligible Stories and Spotlight posts starting February 1, 2025 (Mia Sato/The Verge)

Mia Sato / The Verge:
Snapchat plans to roll out a unified monetization program to pay influencers for ads placed in eligible Stories and Spotlight posts starting February 1, 2025  —  Snapchat is tweaking how people earn money on the platform by introducing a new, unified monetization program.