eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta’s ad sales; filings: Instagram was ~30% of Meta’s global business in early 2022 (Aisha Counts/Bloomberg)

Aisha Counts / Bloomberg:
eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta’s ad sales; filings: Instagram was ~30% of Meta’s global business in early 2022  —  – Video-sharing app estimated to reach $32 billion in ad revenue  — Instagram users spend majority of their time watching videos