DoubleVerify says there is a jump in AI click farms, including a network of 200+ websites called Synthetic Echo, designed to siphon ad revenue from real outlets (Kate Knibbs/Wired)

Kate Knibbs / Wired:
DoubleVerify says there is a jump in AI click farms, including a network of 200+ websites called Synthetic Echo, designed to siphon ad revenue from real outlets  —  A new report, shared exclusively with WIRED, shows how an AI content mill with hundreds of sites managed to pull big-name advertisers into their schemes.