Days before TikTok briefly went dark, Instagram and Facebook made design tweaks, released new features, and ran ads promoting its apps as TikTok alternatives (Louise Matsakis/Wired)

Louise Matsakis / Wired:
Days before TikTok briefly went dark, Instagram and Facebook made design tweaks, released new features, and ran ads promoting its apps as TikTok alternatives  —  In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.