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State of Mobile 2025: in 2024, app downloads on iOS and Google Play dropped ~1% YoY to 136B, while revenue from IAP, paid apps, and games rose 13% YoY to $150B (Jonathan Briskman/Sensor Tower)

January 23, 2025

Jonathan Briskman / Sensor Tower:
State of Mobile 2025: in 2024, app downloads on iOS and Google Play dropped ~1% YoY to 136B, while revenue from IAP, paid apps, and games rose 13% YoY to $150B — The mobile market is stronger than ever as we enter 2025, with a recovering mobile gaming market adding to the rapid growth seen in non-gaming.

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