ShopMy, which lets brands run influencer marketing efforts, raised a $77.5M Series B led by Bessemer and Bain, sources say at a $410M valuation vs. $80M in 2024 (Katie Deighton/Wall Street Journal)

Katie Deighton / Wall Street Journal:
ShopMy, which lets brands run influencer marketing efforts, raised a $77.5M Series B led by Bessemer and Bain, sources say at a $410M valuation vs. $80M in 2024  —  Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as advertisers scramble to reach consumers online