Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising (Christopher Grimes/Financial Times)

Christopher Grimes / Financial Times:
Netflix hopes its expansion into live programming boosts its nascent ad business; Bernstein estimates its two NFL games generated up to $180M in US advertising  —  Streaming group hopes boxing, wrestling and other events can also boost nascent advertising business