China’s mini-drama industry grew 35% YoY to ~$6.91B in 2024, surpassing the country’s box office and forcing iQiyi and Tencent to embrace short-form dramas (Sohee Kim/Bloomberg)

Sohee Kim / Bloomberg:
China’s mini-drama industry grew 35% YoY to ~$6.91B in 2024, surpassing the country’s box office and forcing iQiyi and Tencent to embrace short-form dramas  —  – New kind of web series tell stories in ultra-brief episodes  — Chinese companies are now exporting mini dramas to the US