How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop’s launch in the country (Andrea Chang/Los Angeles Times)

Andrea Chang / Los Angeles Times:
How US SMB owners, celebrities, and retailers on TikTok are using livestreaming to boost their sales one year after TikTok Shop’s launch in the country  —  From noon until midnight, Aaliyah Arnold sold products from her beauty brand, BossUp Cosmetics, during a TikTok livestream filmed in Culver City last month.