Dell is rebranding its PC lines as Dell, Dell Pro, and Dell Pro Max, each with Base, Plus, and Premium tiers, killing names like XPS, Inspiron, and Latitude (Antonio G. Di Benedetto/The Verge)

Antonio G. Di Benedetto / The Verge:
Dell is rebranding its PC lines as Dell, Dell Pro, and Dell Pro Max, each with Base, Plus, and Premium tiers, killing names like XPS, Inspiron, and Latitude  —  The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’