In what I am thinking: The #1 priority in our business for the reminder of the year: our Louisiana Divide.
Quick summary for context: 32 acres tract chopped in three children’s plots of approximately 10-11 acres each. Months of compensation, installation of the entry and preparation of the start site. Wrench properties where buyers only need to place the base and build. Water and electricity in the street.
By the way, the finished contractor’s work was exceptional, a young young man of about 20 years who works at 4 in the morning, with a great eye for details, the pride of the bar in his trade. Willing to work at cost when some articles occurred budget. Fortunate to work with such quality talent.
Here is a drone take from the entrance of flag lots, which our corridor calls “absolutely spectacular”.
Subdivided marketing of the country: ~ $ 1.2m case study
If we obtain a successful yield of this project, it opens millions of tens of millions in the flow of external capital of investors, likely the largest growth lever that we would have to leave in our company.
If we do not do it … it is a recoverable situation but could delay the plans significantly. The “Best Posted Plans,” he thought, right?
The local market is relatively slow at this time, and we have exhaustive and premium properties that appear in a state with downward price, on average (on average (on average (on average (onFyi: Reminder that Re is hyper-local; I am generalizing for the good of the duration of the article. Do you own investigation).
Having the highest quality packages in the market is the Single better advantage You can have in any cycle down. That is certainly the case with our subdivide. Anyway, we cannot give anything for granted. An attitude of “taking prisoners” is required towards marketing with the level of current competition.
So every day I wake up asking,
“What else can we do to support these properties to sell solid prices?”
7 -point marketing blitz heading to each buyers channel
- Three -level pricing strategy. Flag LOT (most of the longest, longest entry, most development costs) to $ 450k. Central plot at $ 400k. The least premium lot fell from $ 400k to $ 350k after trying the market response, basically a $ 50K price cut to create urgency and alert the market about the other two properties listed.
- Physical signaling domination. 3 × 5 feet signal at the main entrance with an air map that shows an added value work. Separate narrower signals in each child package input.
- Directional signals through the city pointing to the property (with QR codes for the list). The real estate agent has indicated that most land sales come from physical signage. He has lived in the parish all his life and knows the exact traffic patterns, so we can ensure that we are maximizing visibility with any potential local buyer.
- Digital saturation. Mls listings plus land.com for the three plots. It joined all Luisiana Land Facebook groups, in addition to national land groups. Publication variations multiple luxury angle, family -oriented, price urgency messages below the market. Content variations generated by AI for the participation of A/B tests (and avoiding the spam filters of the FB algorithm). Our land investment partner that brought us the agreement has also been leveraging these FB groups for marketing the subdivide so that we can also obtain more visibility. Greater money at stake motivates the initiative!
- Broker network levers. Working with the Prime Minister’s brokerage group and well connected in the area. The corridor is channeling calls from their other lists to our higher properties. Our real estate agent quickly aligned a meeting with a Texas client outside the city that seeks a residential lot in the area (and has a local family connection).
- Social Network Consultant. The brokerage brought his social media team for greater promotional thrust in his accounts.
- Caution tape strategy. Installed in all tickets to protect newly established tickets, while encouraging potential buyers to call the corridor instead of doing self-toouring. Create a controlled exhibition environment plus a precise lead tracking.
$ 15K/acre at $ 39k/acre: mathematics behind our biggest bet
The numbers tell the story: we subscribe this to a combined output of $ 29k/acre to investors. Averages of current prices ~ $ 39K/ACRE – Manage above the projections. Our total cost is approximately $ 15K/ACRE, including development. If we reach prices almost close to the list, we are seeing solid returns 2x+.
Aerial drone shot of the 3 lots with added value, sowed the land areas to “see” very soon
Grant first in your commercial problem with the highest appalification. The whole team knows that everything else is in the background until this comes out successful.
In the country’s business, there are only so many factors that we can control and exercise patience is crucial. But when the brightest vision of the future of your business is within reach, you work with confidence in all possible angles to get there.
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Are you looking for reliable funds in your next development project? Severe terrestrial capital is active in search of larger acquisitions ($ 150k+ preferred purchase price, minimum of $ 50K). Our lessons of complex projects such as this subdivide from Louisiana mean Ferwer better systems and surprises for their agreements.
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P.S. Why the complete tactical breakdown of our three -level price strategy and marketing blitz? Episodes 176 and 185 or be serious Walk through every detail of this makeup or broken project. ~ 10 minutes daily episodes. Without fluff.
