Stop and smell the … armpits?
Billie’s personal care brand is asking New Yorkers to make a boxing stop when they see their posters for a scratching and burning experience.
From now on on Friday, May 16, passers -by can smell a giant armpit in the street, which will give a smell to the new tropical inspiration village of Billie, Coco Villa.
Brand fans can try the new smell of their best -selling deodorant throughout the day in 505 8th AVE near the Penn station, as well as in other places through the city.
A video posted on Tiktok It shows the people who stop to scratch the giant armpits on Manhattan’s sidewalks and smelling them, looking pleasantly surprised.
“I love the fresh smell of @billie Pits in the morning,” said the legend.
“You have to smell well if they are trying each one,” said someone.
Coco Villa is described as a sweet aroma of vanilla coconut, with seasoned vanilla, coconut cream and sunny sandalwood.
The deodorant of Billie’s all day It is a dermatologist stick, without aluminum and without sodium bicarbonate that promises to absorb and neutralize the smell for 24 hours.
It is sold for $ 9, and the new aroma is now available on the brand’s website.
