The fact that? Elf Beauty has announced a definitive agreement to acquire Rhode, the brand of lifestyle and high growth lifestyle founded by Hailey Bieber, in a historical agreement of US $ 1 billion includes US $ 200 million using cough, complicated by future growth for three years.
The details Known for its minimalist and high -performance products for skin care, Rhode has quickly built a direct consumer power, rather than duplicating its customer base in the last year and generating US $ 212 million in net sales that produce Sephora de Marchal creative and creative vision. The acquisition is based on the strategic diversity of Once Beauty, after his successful acquisition of Naturium in 2023, and marks his deepest thrust in the prestige space for skin care.
Why? For Elf Beauty, bringing Rhode to its portfolio, accelerates its ambition to combine the scope of the mass market with the attractiveness of prestige, open doors to new consumers, international markets and retail associations such as Sephora. This agreement amplifies the presence of ELF’s skin care, taking advantage of Hailey Bieber’s immense cultural influence and Rhode’s proven capacity to generate a viral participation of the consumer, particularly in the high -growth Skincare hybrid makeup categor
