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Reading: The Cookie That Closed a $150K Land Deal w/ Josh Pierce
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Stay Current on Political News—The US Future > Blog > Realtor > The Cookie That Closed a $150K Land Deal w/ Josh Pierce
Realtor

The Cookie That Closed a $150K Land Deal w/ Josh Pierce

Olivia Reynolds
Olivia Reynolds
Published June 25, 2025
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In this episode, Ajay and I sat down with Josh Pierce, a rapid growing land investor who built a high -performance business from scratch in less than two years. Josh went from having zero experience and without capital, literally financing the business on a credit card, to administer a nine team and generate six figures in monthly gross profits.

What makes Josh especially fascinating is his unconventional but very effective approach to gaining sellers confidence. He sends gourmet cookie boxes. It is not a joke. This “closer” method has helped win offers that most land investors would have lost.

We enter everything, from how Fitness’s training went to land investment, which he learned when taking mass risks, building and climbing his team, and his unique version of building trust with sellers. Josh also shares the truth about text messages versus direct mail, his hiring strategy and what most of the new land fins are wrong.

If the scale of your investment country is taken seriously or you simply want a new way of approaching sellers, you must listen to this.

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In this episode, you will:

  • Learn how Josh expanded from zero to $ 400K in his first year using credit cards to finance his business and hire vas within 6 weeks.
  • Discover the “cookies” strategy of sending high -end cookies boxes from $ 50 to sellers motivated as “offer insurance” to generate trust and close more offers.
  • Understand how the diversification of direct mail to SMS text messages helped Josh reduce the risk of key man while maintaining 7x roa in both channels.
  • Explore Josh’s hiring strategy with generalists who can “build fire” instead of specialized roles, and then expand according to business bottlenecks.
  • See how to focus on the customer’s trip and always do what he says he will create confidence that makes sellers choose him on higher sacrifices.

Episode transcription

Editor’s note: This transcription has been slightly edited for clarity.

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About the author

Seth Williams

Seth Williams is the founder of Retipster.com, an online community that offers real world guidance for real estate investors.

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