THE FACT THAT? Ulta Beauty has been the subject of a nationwide class-action lawsuit accusing the retailer of falsely marketing its “Conscious Beauty” products as free of ingredients listed on its own “Made Without List.”
THE DETAILS Filed by plaintiff Margaret Garvey, the lawsuit claims Ulta misrepresented ingredient standards for its “Conscious Beauty” range, which was introduced in 2020 to promote transparency around clean, cruelty-free, vegan and sustainable products. Garvey alleges that several products labeled under the program contain prohibited substances, including acrylates, phthalates and aluminum compounds. The complaint cites violations of California advertising and consumer protection laws, as well as fraud and unjust enrichment. Garvey seeks to represent all American consumers who purchased the products for personal use.
THE WHY? The lawsuit highlights the growing scrutiny of “clean beauty” marketing claims and the growing legal risks for brands that promote ingredient transparency without verified compliance.
Fountain: First class demand
