The fact that? Balenciaga has presented a 10 -dinner thin line of fragrance, with a price of US $ 320 each, marking its return to the luxury fragrance.
The details The collection modernizes the perfume Le dix of the 1940s, with aromas such as No comments” Musco and 100%. The discovery sets (US $ 85–395) are available through boutiques selected in Europe and North America and online, with a broader deployment to follow. Patrimonial design packaging with contemporary elements.
The launch occurs when Kering accelerates its beauty division, after the acquisition of Creed and the entrance of Bottega Veneta into a fine fragrance. Rabanne and Balmain competitors have also recently expanded to the category.
Why? The Balenciaga movement reflects the luxury impulse in prestigious fragrance as a growth liver, since fashion slows down and consumer appetite for high -price aromas and led by stories remains strong.
Fountain: The fashion business
