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Reading: China warns of countermeasures over EU ‘Made in Europe’ plan amid rising trade tensions
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Stay Current on Political News—The US Future > Blog > Beauty cosmetics > China warns of countermeasures over EU ‘Made in Europe’ plan amid rising trade tensions
Beauty cosmetics

China warns of countermeasures over EU ‘Made in Europe’ plan amid rising trade tensions

Robert Hughes
Robert Hughes
Published April 29, 2026
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THE FACT THAT? China has criticized the EU’s proposed “Made in Europe” rules and has warned it will take countermeasures if the legislation is implemented.

THE DETAILS The EU Industrial Acceleration Law, introduced in March, would require companies seeking public funding in key sectors to meet minimum thresholds for locally produced components. The policy is part of a broader push to strengthen European industry, improve competitiveness and protect jobs. Beijing has called the proposal “systemic discrimination,” arguing that it unfairly targets Chinese companies, particularly by requiring foreign companies to partner with European players and share technology. Chinese authorities have formally raised concerns with the European Commission, while industry groups warn that the move signals a turn towards protectionism that could affect trade relations.

THE WHY? The development highlights growing geopolitical and trade tensions that could have knock-on effects on global supply chains, including those used by the beauty and personal care industry for ingredient sourcing, packaging and manufacturing.

Fountain: France24

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