THE FACT THAT? In the third quarter of 2025, Unilever’s Beauty & Wellness and Personal Care divisions delivered strong results, with underlying sales growth of 5.1% and 4.1% respectively, driven by innovation in the premium skincare, haircare and deodorant categories.
THE DETAILS Beauty & Wellness growth was led by Dove Hair, Vaseline, Nutrafol, K18, Hourglass and Liquid IV, all posting double-digit increases. Prestige beauty brands such as Hourglass and Dermalogica continued to recover, while Vaseline achieved double-digit growth led by volume, supported by new launches such as Light and gentle cloud moisturizer in India. Wellness saw further acceleration through Liquid IV’s sugar-free line, which now contributes nearly 30% of the brand’s total sales.
Personal care advanced thanks to Dove’s premium innovations in deodorants and body care, with Pepsodent and CloseUp driving single-digit growth in oral care. Deodorants were stable, driven by strong performance in North America, while skin cleansing grew modestly across seasonal limited edition Dove ranges.
THE WHY? The results highlight Unilever’s continued pivot towards science-based innovation and primacy in beauty and personal care. The growth of prestige and wellness brands, along with the success of higher-value personal care product launches, underlines Unilever’s strategy to build a higher-margin portfolio driven by convenience in core markets.
Fountain: Unilever
