In the heart of London, a young woman once dreamed of creating something extraordinary. She wasn’t born into luxury or fame but she carried a spark, a vision that one day her voice would lead change, connect people, and inspire others to think beyond borders. That young woman was Annastasia Seebohm Giacomini.
From an early age, Annastasia believed that leadership was not about power but about purpose. She studied International Business Management at Cardiff University, driven by a deep curiosity about how global connections are built. Her career began in London where she entered the corporate world with nothing more than ambition, empathy, and the courage to stand out in a world dominated by convention.
As she stepped into the world of luxury and lifestyle management she joined Quintessentially Group, a global lifestyle and concierge brand. It was here that her true journey began. Starting from a junior role she climbed her way up to become the Global CEO, leading over a thousand employees across fifty cities. Every step of the way she led with heart. She proved that leadership could be both powerful and kind, structured and soulful. Her colleagues admired her ability to make people feel seen, valued, and motivated. She often said that true leadership is not about control, it is about connection.
After years of building a global brand life took her in a new direction that would change her forever. In 2020 Annastasia became the CEO of the Brilliant Minds Foundation, a visionary platform founded by Daniel Ek, the CEO of Spotify. It was a turning point in her life. The world was changing rapidly and people needed new spaces for creativity, collaboration, and purpose. Brilliant Minds became that space and Annastasia became its heartbeat.
When she moved from London to Stockholm she carried with her not just experience but energy, the kind of energy that brings people together. Under her leadership the Brilliant Minds Foundation grew from a prestigious conference into a global community of innovators, artists, entrepreneurs, and dreamers. Each year Stockholm transforms into the creative capital of the world, hosting the Brilliant Minds event that attracts thought leaders who believe in designing the future rather than waiting for it.
Annastasia’s vision for Brilliant Minds is built on inclusion, creativity, and humanity. She believes brilliance is not a privilege, it is a mindset that anyone can nurture through curiosity, compassion, and courage. Through projects like Brilliant Innovators and A Taste of Brilliant Minds, she has given a platform to young entrepreneurs and creators to share their ideas with the world’s most influential voices. Her mission is to make creativity contagious, to turn imagination into action and inspiration into impact.
Behind her title lies a woman of resilience and grace. Annastasia’s journey has not been without challenges. She has faced moments of loss and uncertainty but those moments shaped her character and deepened her empathy. She often reflects on how true success is measured not by recognition but by the number of lives you uplift along the way. Her calm strength, reflective mindset, and passion for purposeful living have made her a mentor and role model for countless women and men around the world.
Under her leadership the Brilliant Minds Foundation has become more than a gathering, it is a movement. It unites people who believe in the power of ideas to make the world a better place. From sustainability and technology to art and mental wellness, Annastasia continues to build bridges between industries and nations. She collaborates with visionaries who see the world not as it is but as it could be.
Today when she stands on global stages she speaks not just as …
