The prestigious awards ceremony took place on May 8th at London’s historic Waldorf Hotel, welcoming over 240 beauty industry professionals and receiving more than 450 product submissions from around the world. Hosted by beauty journalist Ateh Jewel, the event celebrated standout developments in beauty and personal care.
“The sheer dynamism in product type, ingredients, and packaging highlights how innovative the cosmetics space truly is,” said Pure Beauty Acting Editor Amanda May.
This year’s judging panel featured a global mix of industry experts, including founders, dermatologists, and retail buyers from top names like Ruby Hammer Beauty, Neal’s Yard Remedies, and Ormonde Jayne. The panel recognized Four Reasons for its impressive technology and professional performance.
A Game-Changer for Damaged Hair
Four Reasons Bio-Molecule Repair™ Treatment is designed to restore and protect damaged hair using advanced Bio-Molecule Repair™ Technology. The formula strengthens hair inside and out, balances moisture, and improves manageability—without weighing it down.
It’s also 100% vegan and developed in collaboration with professional hairdressers, staying true to the brand’s values of sustainability and salon-grade quality.
This win highlights not only the effectiveness of the product but also the rise of Nordic innovation in global beauty. With its gold award in hand, Four Reasons continues to show that Finnish expertise belongs on the world stage. Curios? Learn more and get in
