For nearly three decades, Carolyn Pinkney has built Billboard Agency International into one of the most innovative creative branding firms in North America. Headquartered in Vancouver, BC, her agency provides a comprehensive suite of services, from design and product manufacturing to logistics and sustainability consulting. Far more than a traditional agency, Billboard is a full-scale production powerhouse that works with many large global brands. Under her leadership, the agency has reshaped how brands approach visibility and consumer engagement, offering fully integrated solutions that turn products into cultural touchpoints and marketing into moments of resonance.
Pinkney’s entrepreneurial journey has been shaped by determination, creativity, and resilience, particularly as a woman succeeding in historically male-dominated industries. “To succeed, I had to offer something no one else was,” she recalls. That meant carving out a niche that fused creative strategy, trend forecasting, and logistics under one roof. In doing so, she didn’t just respond to market needs—she anticipated them. Her agency helps clients avoid the complication of juggling multiple vendors, streamlining the entire process from concept to consumer delivery. This integrated, full-service model has become Billboard’s hallmark, and it’s why major brands continually return.
Beyond business success, Pinkney has also become a mentor and thought leader, contributing to publications like Entrepreneur and earning numerous certifications that bolster her authority in branding and product innovation. But more important than the accolades is her core philosophy: to meet obstacles with adaptability and always to find new ways to meet market demands. Her belief in continual evolution is what allows Billboard to stay ahead of trends while never losing sight of its clients’
Pinkney’s advice to future entrepreneurs is grounded in experience: find the gap, fill it, and do so with a service model that anticipates rather than reacts. In a crowded and often transactional marketplace, she’s proven that vision, persistence, and strategic reinvention can build not only a business but a legacy. As Pinkney continues to lead Billboard Agency International, she remains committed to creating meaningful change in the industry and helping brands not just keep up, but lead.
