Each seat at the Bella Copenhagen center was full as Anton Osika, co -founder of the Vibe washable coding application, tok the stage at the Techbbq conference this year.
Lovable specializes in helping people build applications and websites, special people without coding experience. It is one of the most prominent in the category of popular known as coding of both, which allows users to guide AI models as they produce code, websites or complete applications.
An attractive proposal for users is a bone: in just eight months, the Swedish company said it exceeded $ 100 million in Rra and Raised a series of $ 200 million to With an assessment of $ 1.8 billion that does the fastest growing unicorn in Europe. The Financial Times reported that Investors already hope to launch a B seriesOffering agreements that would value the company at $ 4 billion. Until now, there are no indications that Loveable is interested.
Speaking to TechCrunch, Osika presented a vision of adorable as the best place to create software products: a platform that can lead users, founders, specifically through all stages of product development. So that they can build native AI companies more easily.
“If you are managing a business, there are many things that you want to configure, such as payments, understand its users and in the future, perhaps as’ I need to incorporate my company,” he said. “I want the kind to help with all these things.”
At the end of June, adorable Launched an agent to help Users read files, purify errors, look on the web, generate images and locate files, a first step to meet that vision.
Lovable now has more than 2.3 million active users, 180,000 or who are paying subscribers. Osika said the company chose its prices simply by deciding what would help the company cover its own costs. Its favorite adorable use cases include a seller who builds a sales training platform and an engineer who executes multiple small companies on the platform.
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“In the past, you could create a really excellent first draft using adorable. Now, you can build a complete product and it is much more like working with a real developer,” he said.
The code generated by AI has criticized the leg axis Too fragile – More appropriate for demonstrations than finished products, but Osika says she doesn’t worry. All code should be reviewed before it is published, the CEO told us, “either AI or generated by humans.”
At this time, Lovable operates in other fundamental models, including Claude de Anthrope and Openai GPT-5. There is some tension in that relationship, since Anthrope and Openai operate their own product development services: Claude Code and Codex, respectively. These systems are not exactly the same as the adorable, but it is easy to imagine that any of the company models tries to steal the lovable users with a change of strategic product.
Until now, Osika doesn’t seem worried. He told TechCrunch that Loveable simply focuses on the construction of the best product and that he can do it by heproying all the different types of AI models suppliers, while suppliers must comply with their own models.
“That puts us in a better position than them,” he continued, and then added that taking advantage of the models of numerous foundations to its users “unparalleled capacities”, while giving the company the flexibility of rabbit with speed.
“The scope of what you can achieve is constantly expanding,” he continued. To overcome the competition, he says that the team focuses on three things: how to stay fast and safe while providing an easy user experience.
“If we continually do that, we will generate more confidence with our client than anyone,” he said. “Simple like that.”
It is only one month from Figma, one of the companions of Lovable in the application design space, launched its excess opi, reaching a market limit of $ 19.3 billion in its opening day. When asked about Figma, Osika simply said that the company is still focused on making the best product for its users.
“While we listen to our users and give them what they need, that’s all that matters,” he said.
Already, Loveable is deeply linked to the Swedish technological market. Osika grew up in Stockholm and founded the company there. The company’s list of investors, according to Pitchbook, includes a list of the main European companies and angels, such as Stefan Lindeberg (Swedish Nordic game ventures); Fredrik Hjelm (Swedish, founder of Guestit), Greens Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, founded by Harry Stebbings, who launched Project Europe to channel more investments in the ecosystem).
The CEO of Revolut, Nik Storonsky, based in Europe, is also an angel investor in the company, as well as the Swedish founder Sebastian Siestikowski, whose company Klarna is also a customer or adorable. Other known customers include Hubspot and Photoroom.
Throughout the conference, investors and founders regretted what the company that remains in Europe means for the starting ecosystem, specifically Nordic.
“The success of the unicorns of European and other Europeans is a success for all of Europe,” said Shamillah Bankiya, director of the Capital of the Dawn of the United Kingdom, to Techcrunch. He thought he was not an investor, his firm has followed Osika as a founder for a while and has invested in other AI companies through Dawn.
“Beyond the immediate impact of the thousands of Europeans employed by thesis companies, the largest effect is cultural,” he continued. “Raise the bar for what the ambitious founders can dream and achieve throughout the continent.”
Osika said that adorable plans to remain curled up in Europe, thought she has a team in Los Angeles. Many European technological companies Ange are migrating to states to obtain more capital and access to opportunities, but Osika does not see adorable as one of them, for now.
Following the success of Lovable, Osika has begun to invest in those founders. Dannis Green-Lieber Danish consumer intelligence company, Propane.aiHe has just recovered an investment from Osika as part of its seed round of $ 1.2 million. Green-Lieber said that adorable demonstrates what many in the Nordic scene already feel: they also have world class talent and can play on the global stage.
“Yes, we have giants such as Zendesk, Unity, Klarna and Spotify during the last decade, but what is adorable is that with small teams, a global mentality and a relentless effort, you can still build a defining company of category,” he continued. “As a founder, I can say that he has lit a fire in our ecosystem to see that this happens here at home.”
