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Reading: How the Apke Brothers Built 3 Businesses From Land
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Stay Current on Political News—The US Future > Blog > Realtor > How the Apke Brothers Built 3 Businesses From Land
Realtor

How the Apke Brothers Built 3 Businesses From Land

Olivia Reynolds
Olivia Reynolds
Published October 23, 2025
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In this episode, I’m sitting down with Ron Apke, half of the Apke Brothers and co-founder of Country portal.

These guys are changing the game in land investing software. We discuss what it’s really like to start a company with your brother, the biggest mistakes in land investing, and how Land Portal is solving massive problems in the world of real estate data. Tons of great ideas in this one!

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Key takeaways

In this episode, you will be able to:

  • Learn how Ron and Dan Apke created Land Portal to solve critical data problems such as expensive subscriptions, missing features for slope and road frontage analysis, and the need to filter out poor terrain.
  • Discover why building a business with a trusted partner (especially a brother) creates advantages through divided responsibilities, complementary skills, and zero trust issues.
  • Understand why direct mail may see a major comeback as text messages and robocalls face increasing regulations and spam filters become more sophisticated.
  • Hear why new investors waste too much time on less-important initiatives like LLC formation and market selection instead of launching their first marketing campaign.
  • See how subdividing land instead of flipping it quickly can multiply profits dramatically, and students turn $35K purchases into $115K sales through simple divisions.

Transcript of the episode

Editor’s Note: This transcript has been lightly edited for clarity.

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About the author

Seth Williams

Seth Williams is the founder of REtipster.com, an online community offering real-world guidance for real estate investors.

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