In this episode of Street talk: makeupwe measure relanawhose combination skin type—with an oily T-zone and dry cheeks—guides her simple but layered approach to skin products. Their preferences offer insight into what today’s pragmatic consumers are really doing with their makeup routines and why they stick to drugstore staples.
Makeup routine: layered, light and accessible
Relana avoids heavy foundations in favor of breathable and buildable textures:
- skin dye As a base product: choose the base to avoid heaviness.
- Concealer + liquid bronzer, blush and contourlayered with powder to set and finish
- Highlighter and powder blush to add longevity and shine
- waterproof mascara (Essence) as a final touch
In particular, she avoid foundation completelyopting instead for light shades that balance comfort and coverage. This aligns with broader consumer movements toward “Real skin” beauty that supports the individuality and health of the skin.
Behavioral Landscape: Discovering Fatigue and Loyalty Offline
Relana’s product discovery behaviors offer important clues:
- Tutorials: Once engaged, you now just passively consume content on TikTok or Reels.
- Shopping: Almost exclusively in the storeespecially for dyes and concealers that combine shades
- Application fatigue: No testing or recommendation apps used, highlighting lack of trust in digital matches
She exemplifies the “Cautious” consumer—those who prefer in-store touch validation about online experimentation.
Product Wish List: Skin Tint Meets Skin Care
If Relana could design her own product, it would be:
- TO moisturizing skin tint
- Formulated for reduce rednessblur imperfectionsand support dry areas without exacerbating oiliness
- Aimed at combining skin care with light complexion performance.
Strategic takeaways for beauty brands
Formulation
- Dual-action base products (such as tinted moisturizers) should address Both hydration and sebum control..
- Products should feel light but provide enough pigment to even out skin tonewithout the risk of caking in dry areas.
Marketing
- Highlight the difference between full foundation and modern shades—showing real results on the skin.
- Communicate how the formulations calm redness or improve the barrier function, especially in content aimed at younger or time-conscious users.
Marketing
- prioritize Visibility on pharmacy shelves.with testers or samples to support color confidence.
- Bunch liquid to powder skin kits to reflect actual consumer routines (e.g. skin tint + concealer + pressed powder).
