Navigating the next year for the global cosmetics sector
In this emblematic episode of In conversation withhost of Global Cosmetics News Siobhan Murphy joins leading B2B journalist Julia Wray to map the business-critical forces that will define Innovation, regulation, supply and consumer demand in cosmetics in 2026.
Whether you are formulating, manufacturing, marketing or selling cosmetic products, this conversation provides expert insights into the converging macroeconomic shifts (economic, technological, regulatory and consumer-led) that will shape your next strategic move.
“Cosmetics in 2026 will not be defined by isolated trends, but by how well companies adapt to their convergence.” — Siobhan Murphy
Sectoral signs to take into account
Consumer demands evolve
- Preventive and multifunctional products. are now common, with growing expectations around Skin health, longevity and sensory experience..
- Consumers are prioritizing routine relevance on the novelty of the product, favoring simplicity, emotional well-being and long-term effectiveness.
- The rise of South Asian and K-Beauty Crossover Brands is setting new benchmarks in format innovation and visual appeal, particularly in color cosmetics.
Longevity and Nutricosmetics
- Interested in Skin and hair health prepared for the future. has catalyzed growth in nutricosmeticsbiotechnology-derived assets and hybrid formats that combine functionality with indulgence.
- Younger consumers are adopting early intervention strategiesincluding pre-juvenation and skin barrier focused solutions.
Innovation through technology
AI at scale
- AI is becoming essential for Cosmetic R&D, marketing, content creation and retail customization..
- 2026 will see the commercial escalation o AI-powered commerce (e.g. ChatGPT-powered shopping), enhanced ingredient discovery, and intelligent visual merchandising.
“AI needs to be explained, not just used. Transparency builds trust in cosmetic innovation.” — Julia Wray
Clinical grade devices
- Expect growth in co-developed cosmetic tools with formulationssuch as nanorejuvenation devices, wearable trackers, and metabolic monitoring tools for skin and scalp.
- Demand for sensorial and playful packaging and emotional technology will shape cosmetic device design and user experience.
Regulatory and supply chain landscape
Environmental compliance is reinforced
- New EU Packaging and Packaging Waste Regulations (PPWR)EPR laws and fragrance allergen disclosure rules will require cosmetics brands to revamp product development and labeling.
- Brands must prepare for evidence-based sustainabilitynot greenwashing, including lifecycle responsibility and materials traceability.
Trade, tariffs and risk strategy
- More than 15% import tariffs in key cosmetics markets (France, Korea) and aluminum packaging materials They are reshaping sourcing and pricing strategies.
- Smart players are adopting Regionally optimized manufacturing, supply chain agility and alternative fulfillment tactics. to mitigate costs.
Strategic moves and prospects for mergers and acquisitions
- Major acquisitions (e.g. Kimberly-Clark Kenvue, Rhode from ELF, Coty’s balance sheet on its consumer business) point to strategic repositioning in cosmetics portfolios.
- The fragrance is outlined as growth enginewith big players investing in upstream manufacturing and celebrity-endorsed brands seeing strong interest in mergers and acquisitions.
Key takeaways for 2026
- Internship at the Longevity Moves Center
Cosmetics brands will lead with Innovation backed by evidence and independent of age.tight skin care, body care and wellness. - Rise of South Asian Color Cosmetics
Expect a wave of Globally attractive brands led by young people. redefining inclusive product design and marketing. - AI becomes operational
From R&D to retail, AI integration is no longer a concept, it is a business requirement. But its ethical use and transparency will separate the leaders from the laggards.
Listen to the full episode
Get a strategic forecast on how the cosmetics sector will evolve in terms of regulation, technology, sustainability and consumer expectations.
