THE FACT THAT? Target has announced a significant expansion of its wellness offerings, increasing its assortment by 30 percent as it strengthens its positioning in everyday wellness.
THE DETAILS The expanded range spans beauty, supplements, food and beverage, apparel and family wellness, with thousands of new items introduced, many priced under US$10. Target is adding a broader mix of supplements, functional beverages, skin care, personal care and performance apparel, along with new digital and in-store discovery tools designed to personalize product selection.
THE WHY? The move reflects continued growth in consumer demand for affordable, on-trend wellness products and highlights Target’s strategy to capture share in beauty-adjacent wellness categories. By combining affordable pricing, exclusive partnerships and enhanced discovery experiences, the retailer aims to reinforce its role as a mass-market destination for routine-driven wellness.
Fountain: Aim
