THE FACT THAT? Shiseido has appointed Caroline Foo as managing director for Malaysia, in addition to her current role heading up Indonesia.
THE DETAILS Foo, currently President Director of Shiseido Indonesia, will take on a dual leadership role overseeing both Malaysia and Indonesia, reporting to the CEO of Shiseido Asia Pacific. He brings extensive experience from previous roles at L’Oréal, Procter & Gamble and Citi, and has led significant transformation in Indonesia, including strengthening brand portfolios and accelerating digital and omnichannel capabilities. In his new role, he will focus on business strategy, market growth, brand development and fostering synergies between the two Southeast Asian markets.
THE WHY? The dual appointment is designed to enhance regional collaboration, leverage shared knowledge and accelerate growth in key Southeast Asian markets through greater alignment and operational efficiencies.
Fountain: Interactive Marketing
