THE FACT THAT? Amway has launched the Amway Tracing Tool, a new digital platform that allows consumers to trace the journey of select Nutrilite and Artistry products from ingredient origin to manufacturing and packaging.
THE DETAILS The mobile-friendly platform provides consumers with detailed information on how selected supplements and skincare products are developed, produced, tested and packaged. Users can explore five key stages of the product creation process: science, ingredients, production, testing and controls, and design and disposal.
The tool allows consumers to trace ingredients to their origins, including botanicals grown on Amway-owned certified organic farms in the US, Mexico and Brazil, as well as approved partner farms around the world. Amway maintains detailed records throughout the supply chain, and each botanical product grown by Nutrilite carries a traceable “birth certificate” that documents its life cycle from planting to harvest.
The platform also highlights Amway’s quality control processes, including approximately 30,000 quality tests annually, along with an additional 12,000 to 14,000 packaging-related tests. Interactive maps show where ingredients are sourced and where different stages of production take place, giving consumers a visual overview of the supply chain.
The Amway tracking tool is currently available in several markets in Europe, Southern Africa, Australia and New Zealand.
THE WHY? The launch responds to growing consumer demand for greater transparency, accountability and product information. By offering visibility into sourcing, manufacturing and quality control processes, Amway aims to strengthen consumer trust, demonstrate its quality standards and help customers make more informed purchasing decisions.
Fountain: amway
