THE FACT THAT? Kiko Milano has appointed Marcello Mastrogia as global executive vice president of brand, communications and media as the Italian cosmetics company strengthens its global marketing leadership.
THE DETAILS Mastrogiacomo joins Kiko Milano from Gucci, where he served as global vice president of marketing, digital and media. She also held senior marketing positions at Armani Beauty and Parfums Christian Dior. In the newly created role, he will oversee global brand strategy, communications, public relations, influencer marketing and media, focusing on enhancing Kiko Milano’s international brand positioning. Key priorities include expanding the company’s presence in the U.S. following its launch at Macy’s and increasing consumer engagement through integrated marketing initiatives.
THE WHY? The appointment supports Kiko Milano’s international growth ambitions as the company seeks to strengthen its global brand presence while combining its prestigious beauty marketing expertise with its accessible positioning.
Fountain: The fashion business
