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Reading: Lyndie Benson: Malibu’s Muse and the Force Behind Sustainable Luxury
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Stay Current on Political News—The US Future > Blog > Entrepreneur > Lyndie Benson: Malibu’s Muse and the Force Behind Sustainable Luxury
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Lyndie Benson: Malibu’s Muse and the Force Behind Sustainable Luxury

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Published April 9, 2025
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Introduction

In the scenic heart of Malibu, where waves crash against pristine shores and creativity flourishes in the salty air, Lyndie Benson stands as a powerful symbol of elegance, environmental consciousness, and entrepreneurial spirit. As the Founder and CEO of Bleusalt, a sustainable luxury clothing brand, Benson’s influence transcends fashion—she is redefining how we perceive luxury, one eco-conscious thread at a time.


A Life Rooted in Malibu

Lyndie Benson’s deep-rooted connection to Malibu is not just a backdrop—it’s part of her story. Having lived there for over three decades, Benson has raised her children, cultivated her creative vision, and built a lifestyle that reflects her values of simplicity, sustainability, and soulful living. Her Instagram profile, @bensonlyndie, paints a picture of a woman in harmony with her environment. With over 212,000 followers, she offers an authentic glimpse into her world—sun-soaked beach walks, ocean views, family moments, and the quiet luxury of mindful living.


Bleusalt: Where Fashion Meets Purpose

Founded with a mission to minimize environmental impact while maximizing comfort and style, Bleusalt is an extension of Benson’s Malibu ethos. Every piece in the collection is crafted from sustainable fibers, designed for everyday wear yet refined enough for any occasion. On Instagram, she regularly shares behind-the-scenes looks, product highlights, and the story behind the brand—showing her audience that fashion can indeed be both luxurious and responsible.


The Power of Storytelling Through Social Media

Benson’s social media presence is far from curated perfection—it’s a narrative. From reels like “I ♥️ Malibu #morningwalks” to candid reflections on her journey as a woman in business, her content resonates deeply. It’s clear that she isn’t just selling clothes; she’s promoting a lifestyle built on values. Her feed is a collage of ocean blues, soft neutrals, and serene Malibu mornings, embodying the Bleusalt aesthetic and attracting a community of like-minded followers.


Conclusion

Lyndie Benson exemplifies what it means to blend purpose with beauty. As a designer, mother, entrepreneur, and advocate for sustainable living, she’s using her platform to create meaningful change. Through @bensonlyndie, she invites the world to experience a Malibu state of mind—one where luxury is kind, and elegance is effortless.

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