THE FACT THAT? Chanel has returned to sales growth in 2025, driven by strong demand for creative director Matthieu Blazy’s updated interpretations of the brand’s signature fashion pieces.
THE DETAILS The French luxury house reported a 2% increase in revenue to $19.3 billion in 2025, along with a 5% rise in operating profit to $4.7 billion. The rebound follows a drop in sales in 2024 and coincides with the arrival of Matthieu Blazy, whose first collection launched in March and introduced revamped versions of Chanel staples including tweed jackets, bags and footwear. Retailers, including Harrods, reported exceptionally strong demand from both existing and new Chanel customers, with some products selling out faster than supply could keep up. Chanel’s growth outpaced much of the luxury sector: the Americas saw sales growth of 7.2%, while Asia-Pacific declined slightly and Europe rose 2.5%. The company also continued to expand its retail presence, opening 41 stores last year and planning 30 additional openings in 2026, including new boutiques in the U.S. Chanel said investments made in 2024 helped lay the foundation for recovery, while modest price increases also supported performance.
THE WHY? The results highlight how renewed creativity and product innovation can reignite consumer demand in a slower luxury market and attract new buyers despite broader economic pressures.
Fountain: Reuters
