The fact that? Louis Vuitton has launched its first -victim makeup line, BeautéWith a campaign with the Hoyeon house ambassador. The collection, created under the direction of Dame Pat McGrath, includes 55 lipsticks, 10 balms and 8 eye shadow paddlers.
The details The debut marks a milestone on the beauty trip of Louis Vuitton, placing Cosmetics color like a new pillar along with its fragrance and luxury inheritance. McGrath designed tones for all skin tones, housed in rechargeable packaging, inheritance, vo also incorporate degree ingredients for skin care and sustainable materials.
The launch takes place in China first, followed by world anticipated orders on August 25 and a world retail debut on August 29 in 92 Louis Vuitton and Louisvuitton.com stores. A New York emerging window in 104 Prince Street will finally extend, offering immersive experiences, virtual tests and a showcase of the Beauté universe.
The campaign, filmed by Steven Meisel and directed by Damien Krisl, will launch digitally and printed, highlighting the vision of the beauty of Louis Vuitton as a lifestyle and an art form.
Why? This launch consolidates the strategic expansion of Louis Vuitton in Cosmetics color, taking advantage of its luxury heritage, the McGrath global creative authority and an exclusive requalist sales deployment to position Lauté as a high valid entrance in the rapid growth for the broader industry, indicates intensified competition between high fashion houses to a central growth beauty.
Fountain: Wwd
