Organized by the International Association of Natural and Organic Cosmetics Natrue
November 17–23, 2025
Natural care, real impact: trust what is behind the label
This year’s theme pays attention to the real power of certified natural and organic cosmetics. At a time when consumers because the products that delivery occur and reflect their values, the campaign makes a thing clear: Natural and scientific are not opposite: they are allies.
With nature -based formulations and backed by science, truly natural products sacrifice both performance and integrity. This campaign invites everyone to look more closely at the label and discover the impact that reliable, transparent and certified cosmetics can have, for people and for the future of beauty.
A call to greater confidence in beauty
Europe is still a world leader in cosmetics and personal care, with Retail sales valued at € 104 billion) in 2024.
These products are part of daily life:
- 72% of European consumers consider cosmetics and personal care products. Important or very important
- On average, about Seven different products They are used daily, from soaps and shampoos to toothpaste and moisturizers
In this context, the demand for a more sustainable and more transparent beauty industry continues to grow. And that is exactly what Natural Cosmetics Week Its objective is to highlight.
As a leading international organization in the natural cosmetics sector, Natrue Promotes and protects authentic natural beauty through:
- Independent certification
- Consumer education
- Policy defense
Help people navigate a market full of people with confidence.
Join the movement
The week of natural cosmetics is more than a campaign: it is a Collective effort To build a more honest and responsible future of the sector.
For a week in November, Brands, manufacturers, retailers, distributors, wholesalers, producers, cosmetic formulators, scientists, beauty professionals and consumers They will join to highlight the real impact of truly natural and organic cosmetics.
This global campaign will have:
- Web seminars led by experts
- World activities
- Articles that cause reflection
- Dynamic Social Network Activations
- Ideas behind the label
All designed to train consumers to make better informed decisions and Trust what they are putting on your skin.
“We want to empower more people to make conscious decisions,” Dr. Mark Smith, CEO of Natrue, said. “By trusting what is behind the label, consumers support the brands that really care, and together we can boost a more ethical, transparent and sustainable future for cosmetics.“
