The fact that? Prose has launched a new 43000 square feet customization center in the first trade installation, California-ACEM out of New York, marking an important milestone in its personalized beauty expansion strategy.
The details The new installation is designed to support the growing demand for custom hair, skin and custom supplements, driven by its patented, singular platform. After a strong yield of 2024, highlighted by a growth of 29% and US $ 165 million in revenue, the investment of US $ 9 million aims to replicate the automation and customization capabilities of its Brooklyn flagship. The center of the Los Angeles Area is strategically positioned to reduce shipping times for almost half of Prose’s clients and cut subsequent delivery emissions by 50%, or 1.04 KTCO₂E annually. The installation also has renewable energy systems, energy efficiency infrastructure and low performance manufacturing processes, made at request.
Why? This expansion of the west coast underlines the prose’s commitment to climb its personalization model driven by AI while maintaining sustainability in its nucleus. When locating production closer to its rapidly growing customer base, prose can improve delivery speed, reduce environmental impact and increase capacity, all critical movements, since it seeks to consolidate its leadership in the space and renewal of Personalized Beany.
