The fact that? Puig delivered € 2.3 billion in net income for the first half of 2025, with similar growth (LFL) of 7.6%, promoted by profits in Asia-Pacific and a rebound in its makeup segment.
The details During the six months ending June 30, 2025, Puig registered € 2.3 billion in net income, 7.6% more than I like and 5.9% informed, with winds against the reduction of general growth by 1.7%. The income for Q2 reached € 1.1 billion, reflecting a growth of 7.7% LFL and 3.9% reported growth.
The fragrance and fashion segment, which represents 73% of sales, grew 8.6% LFL in H1. The makeup, which had previously fought previously, returned to growth with an increase of 10.5% LFL in the second quarter, led by new launches of Charlotte Tilbury. Skin care also worked strongly, 10.2% LFL in Q2, with uriage by promoting the segment.
Geographical, Asia-Pacific was the fastest growing region, with sales of Q2 LFL up to 19.5%. The Americas continued with a 10%growth, while EMEA reported modest profits to 3.5%.
The fourth also saw the pre-launch of the fragrance Carolina Herrera pump and the continuous growth in the Puig Niche portfolio, partularly Byredo.
Why? Despite a softer FX environment, Puig’s diversified brand portfolio and regional propagation allowed him to maintain strong growth in all categories. The company’s performance in APAC and the rebound in makeup indicate impulse in the key markets of consumers, even when the general growth of the market in the fragrance begins to normalize.
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