What conscious consumers of the skin really want: high SPF, without fragrance and mineral filters, but only if they work.
In episode four of Street Talk: Sun CareWe measure LUICAA conscious consumer of skin care with Dry and sensitive skin Who applies sunscreen every day, regardless of the season or weather. Your routine, preferences and product expectations provide valuable ideas for brands that browse the complex intersection of Safety, comfort and cosmetic elegance In solar care.
Daily ritual, high standards: Luica’s solar care habits
Luica is a consistent SPF user who prioritizes Preventive Attention About seasonal habits:
- Daily sunscreen to face and neck appliesAlso on cloudy winter days
- Spf extends to the body When the skin is exposed (for example, short sleeves in summer)
- Always opt for SPF 50+Selecting the highest protection available by default
“Every day, no matter if it is winter or summer, sunny or cloudy. If I leave, use SPF.”
Friction: Sensitive skin and texture compensation
As a user with sensitive skin, Luica avoids products that:
- Bowl Fragrance or strong odors
- Leave White cast – Special problem with mineral sunscreens
- Folding Heavy or fatty In the application
Instead, she prefers:
- Without fragrances” cleaning Formulations
- Light and absorbent textures That layer with makeup
- Products that sacrifice Lasting protectionReducing the need to re -apply during the day
“It should be light and absorbent fast … but you also need to protect me for several hours.”
Mineral versus chemical: conscious versus wagability
Luica is aware of the differences between Mineral and chemical filters:
- Understand that Mineral SPF offers physical protection And they are Better for the environment
- But he points out that mineral sunscreens or leave a white castwhich discourages her from using them regularly due to her Medium -skin tone
“I think the mineral is better, but leaves a white cast … that is the problem for me.”
Key ideas for sun care marks
Luica repise a growing class of well -informed SPF users that:
- Worth consistency and performance In daily sun care
- Will prioritize Skin compatibility and Cosmetic finish About brand loyalty
- Wait SPF will work as part of a larger routineincluding makeup
Look for the Mineral benefits or filters Without sacrificing portability or appearance
OPPORTUNITIES FOR INNOVATION
Sun care brands can respond to consumers such as Luica by:
- Mineral sunscreen development That leaves No visible wasteonly in medium -sized skin at deep
- Formulation SPF 50+ products without fragrance and sensitive skin compatible with
- Innovation Hybrid textures That balance Protection, sensation and time of use
- Creating products that are aligned with Placement needs (that is, SPF that works with makeup)
