Netflix today launches a new feature that will allow users to interact with live content through voting. The streaming company said the option will be available with the premiere of its live-streamed talent show.Search for stars”on January 20.
Subscribers will be able to choose a selection from a multiple-choice menu or rate someone’s performance on a five-star scale. Votes can be cast using the TV remote or the Netflix app.
Netflix said the feature will work globally, and on the backend, the platform will count votes in real time. Viewers will have a limited time to vote and after that time has passed, additional votes will not count. That means that if you watch the show later, you won’t be able to participate in the vote.
the serpentine started testing live voting in August 2025 with “Dinner Time Live with David Chang.” During TechCrunch Disrupt 2025, The company’s CTO, Elizabeth Stone, confirmed that the company would soon launch the feature widely.
“If you’re sitting at home watching ‘Star Search’ on your TV, you’ll be able to vote on your TV or on your cell phone to advance or not advance some of the contestants on the show,” Stone had said.
“So it’s just a very early example of the ways in which we think content can become more interactive over time, across devices, between TV and mobile, where a member who subscribes to Netflix can really feel part of the story, influence the plot and feel immersed in it.”
Netflix has leaned heavily into live content with shows like “Everybody’s Live with John Mulaney” and “Dinner Time Live with David Chang,” along with sports broadcasts, including the NFL Christmas Special and WWE shows. In October, the company launched interactive games. that people can play on their smart TVs. Netflix is now merging both threads into one by launching live voting.
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