Spotify announced Thursday that it plans to adopt Apple’s HLS (HTTP Live Streaming) video technology, which Apple recently introduced on Apple Podcasts to enhance the video experience. The adoption means that shows hosted on Spotify will soon be able to distribute and monetize their video podcasts on Apple Podcasts, expanding creators’ reach without requiring any changes to their existing settings.
With the adoption of HLS, Spotify listeners should be able to enjoy a consistently high-quality video experience, regardless of their internet connection. As Apple explains, HLS technology automatically adjusts video quality in real time based on network speed, whether users have a fast Wi-Fi connection at home or rely on mobile data. This means that video podcasts will play smoothly with minimal interruptions, so there will be less buffering and fewer sudden drops in video quality.
Spotify plans to roll out these HLS updates later this year and has also announced even more ways for creators to earn, including direct sales and new partner integrations.
Additionally, Spotify makes it easy for podcast creators to distribute and monetize video content across all platforms. The company announced that creators using hosting providers such as Libsyn, Podigee, Audioboom, Audiomeans, and Podspace can now publish video podcasts directly to Spotify and earn revenue through the Spotify Partner Program. This is currently available, following its announcement earlier this year.
As video continues to drive the growth of podcasting, Spotify’s continued improvements help creators reach and engage viewers who prefer visual content, further strengthening their position in the changing podcast landscape.
In recent years, Spotify has doubled down on video, following its initial launch of video podcasts in 2020. Earlier this year, the platform further expanded access for creators to lowering the requirements for video monetization. Ash or November 2025nearly half a million shows and more than 390 million users have played a video podcast on Spotify.
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