Jordan Dranes, widely recognized as “Conscious Muscle,” has seamlessly integrated his passion for fitness with a deep commitment to veganism and animal rights. Based in Southern Florida, Jordan has dedicated over a decade to personal training, emphasizing that building muscle and achieving fitness goals can be accomplished on a plant-based diet.
Over eleven years ago, Jordan made the decision to transition to a vegan lifestyle after being influenced by a client. Documentaries exploring health and ethics further solidified his choice. This shift not only aligned with his values but also brought significant health benefits, including increased energy, faster recovery after workouts, and greater mental clarity.
As the founder of Conscious Muscle: Online Fitness & Nutrition Coaching, Jordan has guided thousands of clients toward their health and fitness goals. His customized online programs promote sustainable eating, helping individuals gain muscle and reduce fat effectively while maintaining a plant-based diet.
In addition, Jordan co-founded Conscious Muscle Supplements—a line of 100% vegan and cruelty-free products. This venture reflects his dedication to ethical wellness solutions for those seeking peak performance without compromising their values.
Beyond fitness, Jordan is a dedicated animal rights activist. He runs an animal sanctuary where he provides a safe haven for rescued animals. His online presence is a powerful platform to educate others on the ethical and health benefits of a plant-based lifestyle. Through informative and motivational content, he actively dispels myths about veganism and strength training.
Jordan’s philosophy is grounded in the belief that optimal health and strength can be achieved without causing harm. His powerful mantra, “We kill workouts, not animals,” captures the essence of his mission. By living as a real-world example of compassion and physical strength, Jordan continues to influence people globally to pursue both fitness and ethical living.
Through his work as a coach, entrepreneur, and advocate, Jordan Dranes proves that one can live with strength, purpose, and compassion—fueling the body while feeding the soul.
