Introduction: A Pioneer from Harlem
From the streets of Harlem to the main stage of America’s cannabis and hip-hop culture, Shiest Bubz has emerged as a legendary figure whose influence runs deep. As a rapper, entrepreneur, and cultural innovator, Bubz has played a pivotal role in shaping New York’s underground scene, bridging the gap between cannabis advocacy and music artistry with authenticity and flair.
Building Purple City: The Hip-Hop Foundation
In 2003, Shiest Bubz co-founded Purple City Entertainment, a music group affiliated with the iconic Dipset movement. Known for gritty lyricism and distinctive Harlem sound, Purple City gained a loyal following during a transformative era in East Coast hip-hop. Bubz was not only a performer but also a visionary who understood how to package culture into sound, visuals, and movement.
The Smoker’s Club: Where Cannabis Meets Culture
Capitalizing on the rising cannabis movement, Bubz co-founded The Smoker’s Club, a brand that seamlessly blended cannabis lifestyle with live music, merchandise, and street credibility. As legalization swept through parts of the U.S., Bubz was already seen as a forerunner—pushing boundaries when cannabis was still taboo. His early endorsement and distribution of legendary strains like Purple Haze and Sour Diesel made him a kingpin in the East Coast weed scene.
A Historic Honor: NYC Cannabis Parade Grand Marshal
In 2023, Shiest Bubz was named Grand Marshal of New York City’s 50th Annual Cannabis Parade, a historic moment that validated his long-standing contributions to both the underground and now-legal cannabis world. It wasn’t just a title—it was recognition of two decades spent championing a movement when few dared to.
Expanding the Empire: Fashion, Podcasting & More
Never one to stay in a single lane, Bubz launched Heavy Smoke TV, a podcast where he explores cannabis, fashion, pop culture, and legacy. He also runs PSG, a clothing brand that embodies Harlem street fashion, and EveryDazemyBirthday.com, a lifestyle platform celebrating self-expression and resilience.
Conclusion: A Cultural Icon Reimagining Influence
Shiest Bubz isn’t just a Harlem rapper or cannabis mogul—he’s a cultural architect who continues to redefine influence in today’s creative economy. Through music, cannabis, fashion, and storytelling, Bubz is proving that authenticity and hustle can still change the game.
