Louise Proddow is a prominent advocate for positive ageing and midlife wellness. As the founder of Rejuvage, she has dedicated her career to reshaping societal perceptions of ageing, emphasizing that life beyond 50 is a period ripe with opportunities for growth, health, and happiness.
Early Life and Career
Louise’s professional journey began during the dot-com boom of the 1990s, where she carved out a successful career in digital marketing with companies such as Nokia and Sun Microsystems. Despite her professional achievements, she experienced a shift in priorities as she approached midlife, realizing that health and well-being were paramount. This epiphany led her to transition from a high-stress corporate environment to focus on promoting wellness and positive ageing.
Founding of Rejuvage
In response to the lack of resources addressing the holistic needs of individuals over 50, Louise founded Rejuvage. The platform serves as a comprehensive wellness hub, offering insights into health, beauty, fitness, and happiness tailored for the midlife demographic. Rejuvage aims to dismantle the taboos associated with ageing and encourages individuals to embrace this stage of life with enthusiasm and confidence.
Mission and Vision
At the heart of Rejuvage is the mission to redefine life after 50. Louise and her team are committed to demonstrating that midlife is not a time to slow down but a new beginning to embrace. The platform emphasizes that ageing is a significant part of daily life and aims to accompany individuals on their journey, providing support and resources to help them feel and look amazing at any age.
Community Building and Support
Understanding the importance of community, Louise established the Midlife Wellness Tribe through Rejuvage. This initiative offers members access to personalized wellness plans, expert advice, fitness videos, and events designed to foster connections among like-minded individuals. The tribe encourages members to make small, impactful changes that lead to a healthier and happier life.
Advocacy for Mental Health and Menopause Awareness
Louise is a vocal advocate for mental health and menopause awareness. Rejuvage provides a wealth of articles and resources addressing topics such as self-love, depression, anxiety, mindfulness, and navigating the complexities of menopause. By bringing these subjects to the forefront, Louise aims to break down stigmas and provide support for individuals experiencing these life transitions.
Personal Philosophy and Lifestyle
Louise embodies the principles she promotes. A lifelong exercise enthusiast and outdoor aficionado, she believes in the transformative power of focusing on health and well-being. Her personal journey reflects a shift from prioritizing wealth to valuing health, leading to a more fulfilling and balanced life. This philosophy is evident in her advocacy for embracing the freedom that midlife offers, from personal relationships to exploring new experiences.
Contributions to Midlife Sexuality and Relationships
Addressing often-overlooked aspects of midlife, Louise provides guidance on maintaining intimacy and sexual health. Her top tips for enjoying sex in midlife include embracing its benefits, being open to fantasies, focusing on foreplay, maintaining a positive body image, creating the right atmosphere, using quality lubricants, and exploring new ideas with partners. By discussing these topics openly, she helps normalize conversations around midlife sexuality.
Conclusion
Louise Proddow stands as a beacon of inspiration in the realm of positive ageing and midlife wellness. Through Rejuvage, she has created a platform that not only provides valuable resources but also fosters a supportive community for individuals navigating midlife. Her work continues to challenge societal norms, proving that life after 50 can be vibrant, fulfilling, and full of new beginnings.
