Virta Health is in the business of reversing diabetes. It’s a medical group that for a decade has been aggressively training people with diabetes and cardiometabolic diseases to radically change their eating habits: basically, to eat what’s right for them, to eat. Somehow, in a nation obsessed with processed foods and carbohydrates, they have been successful for many people. And the business is growing rapidly, with an annual run rate of more than $160 million. Ten years after its inception, I spoke to CEO Sami Inkinen about how and why it works, and what the future of this approach is in an LPG1 world (and no, there are no LPG sales in that revenue figure!).Matthew Holt
