How principal designer Zachary “Zach” Wheeler is reshaping spaces and telling authentic design stories
In the world of interior architecture and design, few names shine as brightly as Zachary “Zach” Wheeler, the principal of Zachary Luke Designs based in Charlotte, North Carolina. Born and educated in Muskegon, Michigan, Wheeler earned his B.S. in Interior Architecture and Design in 2013 from Lawrence Technological University. Shortly after graduation, he relocated to Charlotte, working in furniture showrooms while steadily taking on design projects under his own name.
Embracing the Title “Interior Architect”
Wheeler prefers the term interior architect over interior designer because he focuses on building interiors and space planning, not just decor. He combines aesthetics with structural understanding, systems knowledge, acoustics, and ADA compliance. This deeper layer of expertise is what he refers to as a great balancing act between beauty and practicality.
A Career Built on Authenticity and Resilience
A major turning point came when Wheeler took on the renovation of the Morehead Inn, a historic bed-and-breakfast. This project inspired him to launch his Instagram account, using his middle name “Luke” to separate his business identity from his personal one. The business slowed down afterward, leading him back to showroom work, but his knack for content creation grew stronger, especially with his weekly Tip Tuesday videos.
Content That Converts and Connects
Wheeler’s social media has built nearly 95,000 followers thanks to his practical and entertaining series: Tip Tuesday, Frustrating Friday, and Thursday Thoughts. His straightforward guidance, like “How to Not Make Your House Look So Shitty,” resonates with followers and boosts his credibility.
Building a Brand with Strategy
With the help of a Gen Z brand manager, Wheeler tailored his content to TikTok, Instagram, and Facebook. This included quick-engaging videos instead of long-form content for better retention. The efforts paid off: he earned paid brand deals and media appearances at events such as Coverings in Orlando and the High Point influencer tour.
Recognition and Collaborations
Building credibility on social media also boosted his industry standing. He was featured on the High Point influencer tour, invited to trade shows, verified on Instagram, and recognized as Charlotte’s second-best interior designer. He also became a brand ambassador for Wayfair creator programs, HexClad, and Taft.
From Process to Products
Wheeler’s next goal is to launch private-label collections in bedding, lighting, furniture, and accessories. He has started with pillows and drapery, showcasing his signature modern-transitional style.
Designing with Depth: Perks and Frustrations
In his content, Wheeler is honest about both the rewards and struggles of his work. He appreciates designing spaces that reflect his clients, though he also addresses challenges such as budget constraints, tight timelines, and client indecision. His transparency is part of what makes his message relatable and grounded .
Why His Story Matters
Zach’s journey from showroom employee to recognized design entrepreneur highlights the evolving intersection of craftsmanship, authenticity, and online branding. He blends technical expertise and artistic vision with a distinctive social media presence. His goal is to inspire, educate, and entertain his audience while staying true to his core values.
What Lies Ahead
With nearly six figures in followers, a social media verification checkmark, paid partnerships, and private-label collections underway, Wheeler’s platform is growing fast. His blog, Teal + Slate, supports his visual content by sharing design philosophies and actionable insights. On Instagram, his reels continue to demonstrate real-life design transformations, palette tips, lighting strategies, and candid industry commentary .
