LaVour “Boomman” Sanders, a multifaceted figure in the music industry, has seamlessly transitioned from a performing artist to a visionary entrepreneur. Initially known as L.A. Da Boomman, he collaborated with industry giants like 2 Chainz, Future, Yo Gotti, and Gucci Mane, contributing to tracks such as “Swag Surfin” and “Magic” . His early success laid the foundation for his future endeavors in artist development and label management.Respect
Founding Authentic Empire Music Group
In 2020, Sanders established Authentic Empire Music Group in downtown Atlanta, aiming to provide independent artists with comprehensive support akin to major record labels. The company offers services including music distribution, branding, merchandise production, and event hosting, ensuring artists have access to essential resources for career growth . With a roster featuring artists like Euro Gotit and Bri Biase, Authentic Empire has become a significant player in the independent music scene.The Atlanta VoiceThe Atlanta Voice+2Respect+2Rolling Out+2
Empowering Artists Through Education and Mentorship
Beyond his role as a label executive, Sanders is committed to educating and mentoring aspiring artists and entrepreneurs. His masterclass, “A Million in 90 Days,” equips participants with strategies to secure funding and navigate the music industry effectively . Additionally, his upcoming book, Independent King, chronicles his journey and offers insights into achieving success in the music business.New York Weekly
Building a Legacy of Authenticity and Innovation
Sanders’s approach to artist development emphasizes authenticity and innovation. He encourages artists to view themselves as self-employed businesses, focusing on profitability and brand development. Under his guidance, artists are not only trained in music production but also in creating a lasting impact in the industry .The Atlanta Voicethesource.com
Expanding Influence and Future Endeavors
Looking ahead, Sanders aims to expand Authentic Empire’s reach globally, continuing to support independent artists and reshape the music industry’s landscape. Through strategic partnerships and ongoing mentorship, he is dedicated to fostering a new generation of artists who are equipped to succeed on their terms.
