I sat down with Drew Haney, founder of Rooster Capital, to get an inside look at what it’s really like to be a land financier. Drew has financed over 700 real estate deals, and in this episode, he shares his entire process, from vetting operators and managing monetary partners to structuring joint venture deals and protecting against losses.
Drew also talks about the emotional toll this business can take, why he chooses people over profits, and how he balances relationships on both sides of the deal.
If you are a land investor, land investor or financier, this episode will change the way you think about financing land deals.
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Key takeaways
In this episode, you will be able to:
- Find out why Drew uses an increasing profit split structure that changes every 90 days instead of the standard 50-50 fixed split.
- Discover the hidden stresses of being a land financier that traders never see, from struggling for seven figures in 72 hours to ruined holidays abroad.
- Discover how Drew’s five years of failed day trading accidentally trained his brain to acquire the most critical psychological skill a financier needs.
- Hear why Drew flies to Alaska for an operator’s son’s birthday party and how this relationship-first approach differs from transactional funders.
- Understand the comparison trap that high-performing investors fall into and Drew’s unconventional framework for finding identity beyond achievement.
Transcript of the episode
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About the author
Seth Williams is the founder of REtipster.com, an online community offering real-world guidance for real estate investors.


