The fashion industry is the second largest producer in the world of greenhouse gases and environmental pollutants, only behind the oil and gas industry. It is also full of waste and excess, since the next six generations has already produced enough equipment for the fabric.
Now, two recently graduates from Stanford are trying to make fashion more sustainable improving the second -hand purchase experience.
On Thursday, Phoebe Gates, 22, and Sophia Kianni, 23, launched FíaAn application and desktop tool that adds second -hand and retail purchase options from all over the Internet.
“It’s like ‘Google flight’ for fashion,” Kianni told me. “Phia finds the best one -click price … and allows you to compare the price easily.”
She added: “How do you know they are not cheating you?
While the couple only graduated from Stanford, they already have more praise than many people twice their age. Kianni is the founder of the largest climate organization of the youth of youth, the climatic cardinals, and is the advisor of the most young nations. Gates admitted British Vogue and has become a notable voice in reproductive rights, speaking in events such as Global Citizen and being appointed reproductive freedom for everyone’s champion last year. She is also the daughter of Bill and Melinda Gates.
While Phia is his first priority, it follows with his team until 3 in the morning of mistakes the night before our interview, they are not only trying to change the way people buy, but they are also trying to be more transparent about the founder’s experience..
In early April, they launched “The Burnouts”, a podcast in the ineffective network of the founder of “Call Her Daddy”, Alex Cooper, who tells his business experiences.
“We really feel that there was a large blank space in the market … When you look at the founding podcasts, they are always experts who have sold their companies, who have achieved all this,” Gates told me. “But I wanted some who just started, who was a rookie, asking all the questions that everyone else felt that they were too dumb to ask.”
She added: “One thing for us that is really important is to shed some light on how the founder’s experience is really.”
Listening to episodes of “The Burnouts” (a title with which many of us can relate) is less “how I build this” and more, how in the world I build this?
In the first episode, Gates and Kianni tell the guests Kris Jenner about some failed business ideas, including a Bluetooth buffer and some hacks, such as creating a false assistant to give them more credatory.
While the podcast reveals the challenges and realities of starting something new, it is also a leg thrown on a platform with more than 34 million listeners, many of whom are young women in Phia’s objective demography. Talking about themselves is a good promotion for the fashion application.
“A really critical marketing piece is this growth led by the founder and removing the curtain about what it is to be a founder and learn,” Gates said.
Understanding what they are more suited, has a bone key.
“We had all the thesis ideas in the different industries that are fascinating, but it really was this matter of whether the right people to build this. I remember that one thing we discussed was an electrical cruise for shipping … but we are the right people.”
She added: “All this fashion technology industry is fascinating for me. Women are spending a lot of money on purchases, and the fact that we do not give them a personalized experience that is good for their wallets and the world is crazy to me.”
While Gates has only appreciated for his family, he is focused on making his own name in the technological world, and much more anxious to talk about his own work than that of the family.
This story is part of NynextAn indispensable vision of innovations, lunar shots and political chess movements that matter most to power players in New York (and those who aspire to be).
When raising funds for Phia, she didn’t look at her parents. (The hip table is private, but Kris Jenner revealed that he is in it).
“We do not want to be something that is founded by my family, we want this to be a real company,” Gates told me. “That is really important for us … while I have a ton or a privilege from my family, it is about having a product that is kept on its own.”
Growing up, it was always clear that she would make her own path.
“Seeing the example that my parents led with the Foundation and their own work has been an incredible example for me,” he said. “There was never an expectation that we were not going to work for the rest of our lives.”
Earlier this month, his father said very bravely He is not trying to turn his family into a dynasty. Maybe that’s why Gates and Kianni seek to build their own.
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