Robin’s fall dropped the ball.
On Thursday, April 17, the chain launched its bottomless hamburger pass of $ 20, which would give card holders a hamburger with a bottomless side every day for the month of May to celebrate National Hamburger Month.
Black and gold passes are used for sale at 9 am and were exhausted almost immediately after, and fans on social networks overturned.
Many lovers of Hurds hamburgers capable of reaching the Robin Network website, as it continued to block due to a traffic overload.
“I literally spent a refreshing hour for the hamburger pass, what incredible incompetence,” a person Posted in Reddit. “What a joke. I finally get the Cashstar page to load after 50 minutes of constant update (after configuring an alarm to be prepared for this), I enter my direction and the tree is all exhausted.”
“Advertising. A skeptical client questioned.
“Yes, I was refreshing for an hour. Bad gateway all the time. So silly,” said another.
“I only woke up so early to try to score a free month hamburger complaining.
“It was literally easier to obtain tickets for Taylor Swift than to get a red pass from Robin Burger,” someone desired.
Several people in Reddit’s thread commented that they go so far as to take their cars, but almost $ 700 were charged for the $ 20 pass.
“I could finally buy one for $ 682 after three previous failed attempts,” one shared. “They charged my card and obtained a confirmation number, then, later on the day they reimbursed the amount with a message:” We felt it, there was a limited supply and all redemption codes have used the leg used. “
“I got so far twice, but the total was $ 682 and was very confused,” another wrote.
“I got it in my cart, but it is charging me $ 682. It has to be a marketing trick,” a user user.
But Red Robin did not anticipate how many people would want to have the hamburger pass in their hands.
“We did something we could anticipate interest in the Backless Hamburgers pass, including work with our website and gift cards to prepare for the influx of traffic, but due to the too sharp excitement in the pass, our red red red systems”, ” Declaration to Today.com.
“We regret that this has happened to our loyal guests.”
The chain said that all passes have now sold, but members of Robin Red Robin can still win free hamburgers for a year through their “Royalty Red Robin raffle.”
Through the month of May, members will have the opportunity to be one of the 12 people fortunate to obtain hamburgers and other awards by buying a hamburger and a drink while registering in their account.
The members will enter automatically to win, and new members will also be entered that register at the door of the royalty program in May.
