In this episode, I’m joined by Kay Walker, a former short-term rental powerhouse who built a portfolio of over 100 Airbnb units before getting into land investing.
We talk about his first accidental land deal, how he made more money with fewer headaches, and why he intentionally keeps his business small. Kay reveals how her experience at STR shaped her national approach, how she transformed her direct mail strategy, and why control and creativity give her the edge.
We also delve into her top marketing tactics, why she emails everything herself, her thoughts on being a woman of color in this space, and what she would do differently if she had to start over.
If you want to learn how to touch down from someone who doesn’t follow the typical playbook, this is it.
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Key takeaways
In this episode, you will be able to:
- Find out how Kay doubled her money in days on her first accidental land deal by understanding what builders are looking for.
- Find out why Kay keeps her land business intentionally lean after the costly mistakes she made scaling over 100 Airbnbs.
- Hear about direct mail changes that transformed Kay’s results to 1 deal per 1,500 letters.
- Find out how being a woman of color became an unexpected advantage for Kay when investing in land.
- Understand why Kay used to answer all sales calls live before exhaustion forced her to find a compromise.
Transcript of the episode
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About the author
Seth Williams is the founder of REtipster.com, an online community offering real-world guidance for real estate investors.
