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Reading: Discover Phia: The “Google Flights” of fashion from Phoebe Gates & Sophia Kianni (Video)
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Stay Current on Political News—The US Future > Blog > USA > Discover Phia: The “Google Flights” of fashion from Phoebe Gates & Sophia Kianni (Video)
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Discover Phia: The “Google Flights” of fashion from Phoebe Gates & Sophia Kianni (Video)

Sophia Martin
Sophia Martin
Published April 25, 2025
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The founders Phoebe and Sophia discuss Phia, an innovative fashion technology startup that changes the way we buy online. Think about Google flights, but for fashion. Phia adds lists of the best retail and second -hand platforms, allowing users to compare prices and buy smarter with just one click.

The duo shares its journey from colleagues from the university that argue about clothes to launch a company that combines sustainability with style. With second -hand fashion that offers up to 80% carbon reduction, Phia allows consumers to make ecological decisions without sacrificing convenience or savings.

Listen to their thoughts about addressing fast fashion giants like Shein, building technology that really serves women and why they rejected family funds to build something authentic. In addition, get tips directly from Kim Kardashian (yes, really!) And discover how New York energy is feeding its hustle and bustle.

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