Lydia Moynihan sits with Phoebe Gates and Sophia Kianni, the founders of Phia, an innovative fashion application. The two share their trip of launching a platform designed to make the purchases of second -hand and retail items easier and more sustainable. The application adds several fashion options, which allows users to instantly compare prices and find the best offers, aligning with the passion of the founders for fashion and sustainability.
The conversation explores how its initial idea evolved from a desktop extension to a mobile application, and how they have adapted their platform to attract a broad audience by emphasizing affordability along with environmental benefits. They discuss the challenges of changing consumer behavior, partly in front of fast fashion and their commitment to make second -hand purchases easy and attractive to younger generations.
